Track Engagement with Analytics

By tracking engagement with Postology Analytics, you can continuously optimize the widget to better serve your readers and achieve your website's goals.

1. From your WordPress dashboard, navigate to Postology > Analytics.




2. Here, you can filter the data by a specific date range to see two key metrics:

• Total Views: This shows how many times the widget loaded on your web pages within the specified date range.

• Engagement Rate: This is calculated as (Clicks / Views) * 100. It shows the proportion of views that resulted in clicks, expressed as a percentage.

Interpreting Data: Analyzing these metrics can provide insights into how effectively the widget is engaging your readers and where improvements may be needed:

• If the engagement rate is less than 20%, your widget might not be capturing readers' attention effectively. Consider trying shorter headings or using brighter colors for the buttons to make the widget more eye-catching.